Technologies
Technological solutions and platforms for different types of advertising campaigns, from Programmatic Advertising to special projects
We are an advertising sales agency with a strong technological vocation. With the help of our partners, we provide a customised service for buying and selling digital advertisements, managing inventory that is diversified in terms of format and structured across different devices.
Programmatic Advertising Technologies to Reach Your Audience
We exploit all the advantages of programme advertising to make the most of publishers’ inventory and find the right spaces for advertisers.
Header Bidding (Prebid)
Header Bidding is a type of Programmatic Real-Time Bidding in which multiple buyers (bidders) bid for advertising impressions simultaneously. It can be implemented with a code inserted directly into the page source or activated with a server solution.
Prebid Adapter (Bidder)
Our Bidder can be integrated into header bidding solutions operated by third parties via the downloadable adapter Prebid.org. It sees Adasta as Buyer/Bidder without any direct concession of the auctioned inventory by the publisher.
Data Management Platform (DMP)
It allows you to segment the audiences of any site, associate them with one or more specific clusters managing them during the sale phase according to data-driven logic.
Contextual Targeting
We have anticipated the time to prepare for a completely cookieless context. Thanks to Contextual Targeting, you can view your ads on pages that deal with one or more specific topics, so you can be sure that they’ll be of interest to the reader.
Programmatic Advertising formats
All the formats certified by IAB, internationally recognised and representing the most widely used formats on the Desktop and Mobile side.
Mobile Interstitial, Skin (Desktop and Mobile) and In-footer ads have a greater impact that helps you engage the user thanks to dynamic effects and interactive animations.
Our solution allows the publisher to publish video content on a page by maximising user streaming and optimising monetisation.
Your tailor-made digital advertising
Native Advertising
Direct Marketing
Digital Out-Of-Home (DOOH)
Advertising solutions Programming GDPR compliant
Respect for user privacy is of paramount importance to us. That’s why we only offer GDPR-compliant technological solutions, also suitable for cookieless contexts.
Technology alone isn’t enough: our team is ready to work with you to harness your potential, offering you the technical and strategic assistance you need to achieve your goals.
